LO 3: Steel City Pod Treatment (Additional Idea) - Created by Jake Dungworth

Radio Programming Proposal

Steel City Pod

 

 

 

 

 

 

 

These are not the final terms of the agreement between you and Sheffield Live!.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, Sheffield Live! will contact you to schedule a formal meeting. 

 

Section 1

Name or title of program: Steel City Pod

Length of show (Maximum 60 minutes): Between 20 and 30 minutes

Genre or type of program: Entertainment Music and Talk podcast, the selected genre of music varies from show to show (Sub Genres of House)

Brief description / synopsis: Steel City Pod brings a unique mix of the latest House tracks while two young hosts talk about their own personal tastes and related news.

Production method: c Live   þ Recorded c Both

Steel City Pod is a pre-recorded podcast, scheduled to play on Sheffield Live every Friday Evening and would also made available via download from the Sheffield Live website likewise with other music shows on the channel, for example Urban Expression.

Section 2

Target audience

Time of day: 8:00 and 8:30 pm

Day(s) of the week: Friday

Intended age of audience: Between 15 and 30

Other target details: 60% Male and 40% Female

Section 3

Show Presenters/Hosts

# of Hosts: 2

Name/Descriptions of Hosts: Jake Dungworth and Lewis Leversidge

Jake is the more underground focused host, always scoping out new undiscovered hits before they hit the mainstream.

Lewis is along for the ride to moan because he doesn’t really like house music.

Delivery style: Informal, Confident and energy filled chat; like hosts of inspired shows such as Urban Expression and Charlie Sloth’s Slothpod.

Informal in terms of the dialogue and accent used by our hosts which reflects the local audience.

 

 

Resources required

                Human:

• Presenters – Jake Dungworth and Lewis Leversidge

                Equipment:

• Software – Editing (Adobe Audition) [£27.34 per month]

Ideally, we would like industry professional software such as Pro Tools, but to be cost effective we are using Adobe Audition for a couple of months during post production as this is the cheapest software available.

• Hardware – Professional Radio Microphones (sE Electronics se x1 Vocal Pack Microphone) {x3} [£129.99], PC (Lenovo C470 Touch Screen All in one) [£499.99] , Behringer Xenyx X1204 Portable Mixing Desk [£88.52]

We will use these professional grade microphones, one for each of the presenters as well an extra for guest interviews. The computer is required for utilising our editing software and live cues for jingles, tracks and vox pops are played via our mixing desk.

• Music Licensing – PRS License [£300 per year]

As the majority of music played on the Steel City Pod is copyrighted, we require a PRS License allowing the programme to play any music.

• Studio Furniture – Computer Desk (StudioRTA Creation Station) [136.52], Berlin Executive Office Chair (Viking Direct) {x3} [£41.99]

Accompanies the hosts as well as our guest if we were to do an in-studio interview; desk to do all editing from.

                Location:

• Studio Space Rental – Sheffield Live! Offices [£30 per month]

Included in this cost is the privilege to be able to broadcast your programme for the radio station.

                Production time (recording and editing):

• Live Recording Sessions – Up to an hour
• Editing – (Adding Music and sound effects, cutting out ‘dead air’) 3-5 hours  per show

Additional information

Hammocking

Sheffield Live’s Radio Schedule for December; The Steel City Pod would be broadcast for 30 to 60 minutes in and between 8 and 9pm on Friday evenings. Therefore it would partially replace the Aaj Ki Shaam programme, an Asian influenced chat slot whose audience are the Indian residents of Sheffield. Prior to Steel City Pod on Friday, Talking Balls is a tongue in cheek week recap of sports news. The Steel City Pod focuses on introducing the weekend with its high-octane house hits and chat and is therefore suited to the planned broadcast of between 8 and 9 because listeners will have finished College/University/Work for the week and ready to begin the weekend. Following the Steel City Pod, Da Beat Down brings niche genres R&B and Reggae until late. This show effectively calms down late listeners with generally slower bpm tracks as associated with this genre.

Content of show (items, features and articles):

• Top Releases - 4 previews of new House Tracks and Albums (Beatport)
• Interview - Promoting Local Artists/Interview with artists (1st Show - DJ Mitch Morton)
• In the Mix - Section of 3 pre mixed songs separated by the other features (e.g. In the Mix, interview, in the Mix, Guest Privilege, in the Mix etc.)
• Guest Privilege - Promotion of their own music (Live Mix, Live recording)
• Nights – Reviewing Nightclubs in and around Sheffield

Examples of questions and issues to be raised for interviews:

• Introduction and background - Tell us about how you got into music
• Future Plans - What have you got planned for the future?
• Self promotion - e.g. "Playing at 30th December at 02 academy", "Set at Viper Rooms 10-12 on 4th January"

Styles of music to be used:

• Each show will specialise into a different sub genre of house such as Future, Tech, Deep, Trance and Progressive. The first edition of The Steel City Pod will focus on Future House, with tracks from Oliver Heldens, SecondCity, Dusky, Shadow Child, Sigma and more.
• 3 example tracks that we would feature: Duke Dumont - Won't look back, Tchami - Promessess, Sander Kleinenberg – Can You Feel It

Will your program use advertising to make a profit?    þ  No 

We won’t be generating profit from advertising due to the broadcasting channel, Sheffield Live, being a community radio station who are regulated to only be able to make 50% of their running costs from advertising.

Additional Details:

• I believe Steel City Pod will be a fresh and modern show, unique to Sheffield live and its local influences/features make it relatable and attractive to the young University residents in and around Sheffield.
• Our audience would specifically be between 15 and 30 due the genre of music played as well as the characteristics of the hosts.

Profits/Costs

Resource Total:

Hardware = £918.48

Software = £27.34 (per month)

Studio Setup = £262.49 + £30 (per month)

Licensing = £300 (per year)

Overall Total:

£1180.97 + £988.08 (Subscription Costs for first year)

Projected Profit (If Steel City Pod were to be broadcast on commercial radio):

• Primarily from Advertising – Up to £4000 for 30s slots per show for a 2 week period. (£107 per 30 s advert)

This quotes applies to advertisers who want space on commercial radio, i.e. on Hallam FM where a particular advert might be played for 30 seconds, 3 times a day for 2 weeks.

Start-up costs can be expensive because you need to purchase new and professional equipment required for production. Furthermore, in the shows infancy, profits can be minimal as advertising is scarce. Over the lifetime of our programme, popularity increases meaning more potential for advertising, a primary source of income. This increased profit can be utilised for equipment upgrades and brand expansion.

The Steel City Podcast is scheduled to be broadcast on Sheffield Live, who can assist in subsidising some items on our budget. For example, along with studio space rental, mixing consoles and voice recording hardware will be provided. On top of that, the channel retains a PRS License allowing copyrighted music to be played over the radio.