Monday, 1 December 2014

LO 3: Manter Podcast Treatment - Created by Harry Swallow


Radio Programming Proposal


Manter

These are not the final terms of the agreement between you and Sheffield Live!.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, Harry Swallow will contact you to schedule a formal meeting. 


Section 1


Name or title of program: Manter (This is a mix of the words man and banter)


Length of show: 1 and a half hours 


Genre or type of program: The genre will be entertaining and to inform. It will be presented in an informal way. I think that this will work as some of the most popular podcasts do in in this manner.


Brief description / synopsis: The podcast will be much laid back like a conversation between friends I think that this will work very well as it will let the listener relax. The topics that we will talk about are thing like film, games and comics. These are things that I have strong back ground in and know lots about. There is a large amount of people who also like seeing the best films and playing the newest games.  I find that people do one of these thing do the other are at least have an interest in them.




Production method: Pre-Recorded

Section 2

Target audience
Time of day: 06:00PM
Day(s) of the week: Friday
Intended age of audience: 18-45
Other target details: Mainly Male

Section 3

Show Presenters/Hosts
# of Hosts: Harry Swallow and Mitch Morton
Name/Descriptions of hosts: It will be me (Harry Swallow) and Mitch Motion who will be presenting Manter. Mitch and me are both 18 and go to the same college. We like the same type of comedy and have a lot of common interests. 


Delivery style: It will be very informal and have a very heavy Yorkshire dialect and ascent. This is what will appeal to our audience as the target is people with in Sheffield. We would talk in an informal manner as podcast with a more laid back manner.         

Resources required


                Human: Harry Swallow and Mitch Morton


  •                 Software – Editing (Adobe Audition) [£27.34 per month]
Ideally, we would like industry professional software such as Pro Tools, but to be cost effective we are using Adobe Audition for a couple of months during post production as this is the cheapest software available.

  • Hardware – Professional Radio Microphones (sE Electronics se x1 Vocal Pack Microphone) {x3} [£129.99], PC (Lenovo C470 Touch Screen All in one) [£499.99] , Behringer Xenyx X1204 Portable Mixing Desk [£88.52]
We will use these professional grade microphones, one for each of the presenters as well an extra for guest interviews. The computer is required for utilising our editing software and live cues for jingles, tracks and vox pops are played via our mixing desk.

  • Music Licensing – Cost N/A
Music used on Manter will be all be royalty free, meaning there are no licensing costs for the use of copyrighted music as there will be none used.

  • Studio Furniture – Computer Desk (StudioRTA Creation Station) [136.52], Berlin Executive Office Chair (Viking Direct) {x3} [£41.99]
Accompanies the hosts as well as our guest if we were to do an in-studio interview; desk to do all editing from.

                Location:

  • Studio Space Rental – Sheffield Live! Offices [£30 per month]
Included in this cost is the privilege to be able to broadcast your programme for the radio station.

                  Production time (recording and editing):​ It would take us about an hour maybe long to record all of the podcast and take around a day to edit it.

Additional information
(Include schedule / structure)

Content of show: In Manter the content would change from week to week because we would change the topic of what we would take about. One week it would be the best films next week it would be about the best music. Each week we would have a topic we would talk about but beforehand we would talk about any big news of the week. I do not think that we would interview anyone we could have a guess on an episode but I would not interview them. At the end of the podcast we would go throw some fan feedback. Me (Harry Swallow) and my friend Mitch Morton will be presenting the podcast Manter. We will be talking in a very informal manner because it will appeal more to the audience. We will be talking the News, current affairs, music, films, games, and cars. Anything that will be talked about in the news and any other popular topics. We will have a short intro sound that will be more of a jingle. If we make more it will be segment in the podcast and each segments will have its own small jingle. When we get people listening to us we will ask for people to ring in to talk to us and I will set up an e-mail account so that people can get in contact with us at any time. We will not be having any guest for the first podcast but maybe on a latter one. At the end of the podcast we would go throw some fan feedback.

Interviews and as it is a podcast there would not be any phones in as it would all be pre-recorded. We would use thing like face book, twitter and email.

Music- the music included in the opening intro will be produced In house to eliminate any risk of copyright infringement.





Examples of questions and issues to be raised for interviews: We will not be interviewing anyone we will be having guests on but we will not ever interview anyone. The questions that will be asked are to do with the topics of the week like if we talked about the best hero films I would ask at the end to contact us and tell us their favourite tell us why and then the worst hero films they have seen and why.  Then go over it in brief in the next show. Because we go over things the listener has said they will feel like that they are interacting with us.  

Styles of music to be used: We will not be playing music but if one of us mention something I may put it in the end of the podcast when it comes to editing it.


Will your program use advertising to make a profit?   c Yes  c No  c Maybe


3. There would not be much music in the podcast. There would be if the podcast for that week is based on music. There would be a bedding song in the background if we talk about something like a song or soundtrack.

4. We would advertise small business in the Sheffield area like clothing shop, restaurants and ant local events.


Adverting

Frog and parrot        
O2 academy
I would use these because we would talk about music and both of these places have lots of musical acts.

City taxi
Mercury taxi
The show would be late at night so people would most likely use a taxi if they were going for a night out and would be unable to drive because of drinking. 

Jafflong restaurant
Tilly’s
I would use these because they are local restaurants and would be easy to get advertising.
Celluloid screams
I would talk about films a lot during all of the podcasts so I would have this local film festival as it fit in very well with the topics and theme I would take about

We would not get lots of advertising profit because we would be doing in throw Sheffield live and they cannot make %50 more profit

Profits/Costs

Resource Total:
Hardware = £918.48
Software = £27.34 (per month)
Studio Setup = £262.49 + £30 (per month)
Licensing = £300 (per year)

Overall Total:
£1180.97 + £988.08 (Subscription Costs for first year)

Projected Profit (If Manter were to be broadcast on commercial radio):
  • Primarily from Advertising – Up to £4000 for 30s slots per show for a 2 week period. (£107 per 30 s advert)
This quotes applies to advertisers who want space on commercial radio, i.e. on Hallam FM where a particular advert might be played for 30 seconds, 3 times a day for 2 weeks.


Start-up costs can be expensive because you need to purchase new and professional equipment required for production. Furthermore, in the shows infancy, profits can be minimal as advertising is scarce. Over the lifetime of our programme, popularity increases meaning more potential for advertising, a primary source of income. This increased profit can be utilised for equipment upgrades and brand expansion.

Manter is scheduled to be broadcast on Sheffield Live!, who can assist in subsidising some items on our budget. For example, along with studio space rental, mixing consoles and voice recording hardware will be provided. On top of that, the channel retains a PRS License allowing copyrighted music to play over the radio.

Future Developments:

  • Popularity > Advertising Potential > Bigger Budget > Improved Resources > Better Features
The future development that I would like to happen into get a following as I what'ed the podcast to revolve around host and listener interaction, but I do know that this is something that I will not be able to do from the get go. I would also like to have theme chooses and little songs that the listeners have made that I could put on as an opening theme to the podcast and for the different segments  

No comments:

Post a Comment