LO 2: Summary Document for The Steel Reel and Steel City Pod

What is a treatment?

• Outlines to a client how you intend to meet their brief
• Gives key details and factors affecting production (i.e. Deadlines, Time Limits, Content and Licensing, Budget etc.)
• Shows what the client can expect in terms of delivery and audience reach 

The Reel Thing/The Steel Reel

Name

• The Steel Reel podcast/The Really Reel podcast
• The appeal to the audience is both the connection between "Steel" to connect to a community, Sheffield based audience and "Reel" instead of "Real" to show that its film related.

Purpose

• The podcast will both inform and entertain because we will be informing listeners on topics, genres, news and rumors about the film industry and it will entertain because the film industry in general is a popular source of entertainment so we all ready have that covered.

Content

• The presenters will be myself and Lewis Leversidge and we will review and talk about general film related topics both mainstream and local. the chat will be informal and we will go off topic and talk about related content.
• The jingles will be recognizable if we relate them to sounds or famous film quotes.
• The show will be pre-recorded and myself and Jake will both take note from both fans and critics as well as our self's when it comes to picking our list of films to Analyse and talk about.
• If music is necessary we will both relate the music to specific films or an overall theme for the show and to do so we will try to work our way around the copyright issue by finding free copyrighted music sources from places like music websites or specific YouTube videos.
• When relating to adverts, we will try to keep them to a low (as it is community radio). but if they are necessary, Sheffield live all ready have a similar film related show that we possibly could take content from if given approval.

Target Audience and Demographics

•  Our general audience focus would be to target a young and professional audience between the ages of 12 and 30. We decided to have themed episodes that would be able to appeal to a wider audience; for example an animated and children's films special where listeners could be as young as 12 listening to the Steel Reel. Another version of the show would focus solely on the Music of cinema which could attract older audiences with more developed and varying interests. The majority of Sheffield City's population are young students and business professionals; the upper tier of our age target. Those with particular interests in Film, students learning Film Studies would find particular interest in the Steel Reel as we focus on the local film industry as well unlike our primary rivals, Slam Dunk Cinema. In terms of social grade and income of our listeners, if our show had been commercially made with the purpose of selling or advertising then it will have been most beneficial to aim at the upper tier, ABC1 Profile. This is because they generally earn the highest annual income and therefore have the most amount of disposable income to spend on commercially advertised products.

Audience Profile
Rachel, 21 is a young hopeful Film Production student at Sheffield Hallam University. She loves films spanning all era's and particularly enjoys the work of Hitchcock, whom she is writing an inspired thesis on and the psychological states of the characters he portrays. She is a budding cinematographer as well, she has been enthralled by assisting with the production of several short films throughout her course and managed to get her work recognized by Sheffield Doc fest and showroom shorts. She goes religiously to the Showroom Cinema of Sheffield weekly to check out the latest independent film releases; she is not particularly a fan of modern Hollywood blockbusters and prefers to work in independent and local film. Rachel's ambition is to be recognized and eventually work for WARP films; creator of her favourite film, Dead Mans Shoes. When she's not at uni, she works for Hollister and loves to meet with her friends at Starbucks and shop at Meadowhall. Her favourite musical genre is classical and also musical themes such as the Sound of Music.

The Steel City Pod brings focus to local talent and venues; meanwhile the show is written and hosted by students just like Rachel. There will also be particular specials looking at the work of the greatest directors of the modern era, such as Alfred Hitchcock.

Steel City Pod

• Purpose

A music and talk podcast that aims to entertain a targeted audience with a half hour of the best music from selected genre preferred by the hosts. This could vary from sub genres of house

• Content Summary

This podcast will be hosted by Lewis and Jake and will be generally informal like related music talk shows such as Urban Expression and Vancouver Manoeuvre, 2 shows on Sheffield Live! that specialise in genres and music related chat. Our plan is to air the podcast weekly between 8:00 and 8:30 pm at the beginning of the weekend. This attracts audience members who have finished work for the week and starts the weekend with the latest and greatest music generating excitement for parties or nights out etc.
Taking inspiration from Hallam FM, jingles for our show will be played in different styles based on the genre of that particular show. For example, if we decided to stick with the house genre, our jingle could be like a DJ announcement which would remind and reinforce the genre of what the audience are listening to.
One of our priorities would be to interview local music personalities that could use our show to get their name spread; primarily via self advertisement and in studio live playing.
Music played on the show will be copyrighted and therefore the broadcasting party will require a license allowing them to play music.
Advertisements during the show will reflect the audience personal interests such as local nightclubs, new album releases and branded merchandise; clothing chains such as Superdry and Hollister.

•  Target Audience and Demographics

We will be generally targeting a younger demographic, between 18 and 30 who are most likely to associate with the genre of our show; modern house inspired hits. In terms of social grade and income of our listeners, if our show had been commercially made with the purpose of selling or advertising then it will have been most beneficial to aim at the upper tier, ABC1 Profile. This is because they generally earn the highest annual income and therefore have the most amount of disposable income to spend on commercially advertised products. However, Steel City Pod will be broadcast on Sheffield Live!, a community radio station who are unable to earn more than 50% profit from advertisements. Therefore, in order to maximize audience reach, we will target all social grades, male and female.
The Steel City Pod would be mostly be spread to a local audience in and around Sheffield, yet due to it being a Podcast it can be made accessible via internet and download for consumer use anywhere.