LO 1: Music Talk Show - Urban Expression

http://www.sheffieldlive.org/shows/urban-expression/

Area of research:	Notes:
Purpose	Urban Expression is a community radio show based in Sheffield featuring unsigned artists, shout outs, worldwide hip hop, underground hip hop, news/ rumors, old and new school artists.
Content	Urban Expression like any typical music talk show features a selection of tracks separated by periods of conversation. Listeners identify the program, likewise with other, more popular music talk shows via unique jingles and the content structure of the show. Urban Expression's Jingle is the voice of the presenter Jose, imitating a short clip from a typical rap. Due to Sheffield Live! being a community radio station, it can not run for profit and furthermore advertising and sponsorship on the channel is limited to account for less than half of its generated income. This means that adverts are played during peak listening times throughout the daytime and so are not heard throughout this program.
Genre	The tracks played on the show informs me that the genre of Urban Expression is present and past hip hop as well as related news updates on new album releases and upcoming artists. This plays influence to the contents of the cartwall, which the presenters use to select and order the tracks played on the show.
Target audience	The show targets local listeners with an interest in the underground rap and hip hop scene locally and nationwide. On the 30/09/14 broadcast, the presenter mentioned that they also had people tuning in from all over the world (USA, Africa, Uruguay and the North Pole).
Frequency	The show is broadcast live every Tuesday between 9 and 11 pm; although this is past the watershed, the show keeps explicit language to a minimum through song censorship in consideration of listeners who might take offense to certain words. This is important because the channel is community driven so the presenters must cater for the entire audience.       Sheffield Live! is a massively varied show with the intention of providing something for everyone; in total there are just short of 60 programs that have a weekly slot on the channel.
Production process	Music Talk Shows such as this require attention to all aspects of production; such as Cartwall and Play Server preparation prior to the show, sticking to a script and .  The show can be listened to on Sheffield Live! 93.2 FM between 9 and 11 pm on Tuesdays. 60 minutes after the broadcast, the show can be downloaded in podcast form from The Sheffield Live website.