LO 1: Ident - Travel Channel

Area of research:	Notes:
Purpose	·       The Travel Channel’s Idents give a unique brand to the channel and gives it’s audience a generalized introduction to the type of content they can expect to see.
Form & Style	·        An ident is a short sequence shown on television between programs to identify the channel. They generally consist of few or no spoken words as to focus on the impact from the visuals advertising the channel.
Content	The theme of these sequences are outdoor activities and sports. Niche Channel; wild sounds The audio that is juxtaposed with the visuals from the travel channels' ident are natural background sounds such as weather or the crashing of waves like in the 'Surf' Ident I have analysed.
Meaning	I think that these idents convey influence to its audience to 'get out' and experience what the world has to offer; giving a brief taste of that in the 10 second clips.
Genre	·       The content of these set of indents’ indicate that the Travel Channel features active, outdoor and ‘travel’ associated programs. This is denoted by the content of programs on the channel, such as Best of the Road which takes viewers on a road trip around the USA finding the most desirable places to visit.
Target audience	The viewer profile at the bottom of the page tells us a little about the demographic that accesses this channel and will have seen the channels' identification. The majority of their audience are middle aged adults; who may be looking for holiday destinations or places to visit with their family, from which the Travel Channel can provide information on.
Frequency	·       The Travel Channel Idents are played twice every ad break, which occur every 15 minutes and lasts for 10 seconds. This reinforces the brand to those who watch the channel, providing a familiar welcome to it's regular viewers.
Production process	This product focuses more on post production in order to the final product; video and sound editing software for example will be used to tweak any recorded content. This ident can be seen during any ad-break on the Travel Channel. Individual Idents can be seen on YouTube as well.