Radio Programming Proposal
The
Steel Reel Podcast
These are not the final terms of the agreement
between you and Sheffield Live!. ALL aspects are negotiable. Both parties will agree upon the final
terms. If interested, Sheffield Live! will
contact you to schedule a formal meeting.
Section 1
Name
or title of program:
The Steel Reel podcast/The Reel Thing podcast
The appeal to the audience is both the connection between
"Steel" to connect to a community, Sheffield based audience and
"Reel" instead of "Real" to show that its film related.
Length of show
(maximum 60 minutes):
20-30 minutes
Genre or type of
program:
Filmography
Coverage, Entertainment/Leisure and News podcast
The podcast will both inform
and entertain because we will be informing listeners on topics, genres, news
and rumors about the film industry and it will entertain because the film
industry in general is a popular source of entertainment so we already have
that covered.
Brief description
/ synopsis:
The presenters
will be me and Jake Dungworth and we will review, talk and inform listeners
about general film related topics both mainstream and local. The chat will be
informal and we will go off topic and talk about related content. The podcast
will include conversation pieces about both mainstream, big budget, Hollywood,
blockbuster films, past and present (as well as a mixture of genres) as well as
small, independent, mainly Sheffield based films from the likes of companies
such as Warp, and also our main segment which will include a top 10 film
segment, ranging from a verity of different genres, topics and film types.
Production method:
Recorded
Section 2
Target audience:
We’re not looking
for a specific age group and sex to target our podcast at as our product can
relate and entertain both male and female as well as connect to a wide target
audience. Because we don't know specifically yet what films were going to talk
about in our show, we have decided to leave our age open to all ages.
Time of day:
Afternoons (5pm to 5:30pm)
Day(s) of the
week:
Wednesday
Intended age of
audience:
Generally, between 15 and 30. Our show will adapt by providing thematic episodes that will appeal to different and extended portions of our target audience range. For example an animated and children's films special where listeners could be as young as 12 listening to the Steel Reel. Another version of the show would focus solely on the Music of cinema which could attract older audiences with more developed and varying interests. The majority of Sheffield City's population are young students and business professionals; the upper tier of our age target. Those with particular interests in Film, students learning Film Studies would find particular interest in the Steel Reel as we focus on the local film industry as well unlike our primary rivals, Slam Dunk Cinema. In terms of social grade and income of our listeners, if our show had been commercially made with the purpose of selling or advertising then it will have been most beneficial to aim at the upper tier, ABC1 Profile. This is because they generally earn the highest annual income and therefore have the most amount of disposable income to spend on commercially advertised products.
Section 3
Show
Presenters/Hosts:
Lewis Leversidge,
Jake Dungworth and Harry Swallow
# of Hosts:
3
Name/Descriptions
of hosts:
Lewis:
Jake:
Harry:
Delivery style:
Lewis: Opinionated,
funny, Truthful
Jake: Opinionated,
Harry
Resources
required
Human:
- Presenters – Jake Dungworth and Lewis Leversidge
Equipment:
- Software – Editing (Adobe Audition) [£27.34 per
month]
Ideally,
we would like industry professional software such as Pro Tools, but to be cost
effective we are using Adobe Audition for a couple of months during post
production as this is the cheapest software available.
- Hardware – Professional Radio Microphones (sE
Electronics se x1 Vocal Pack Microphone) {x3} [£129.99], PC (Lenovo C470
Touch Screen All in one) [£499.99] , Behringer Xenyx X1204 Portable Mixing
Desk [£88.52]
We
will use these professional grade microphones, to record our conversations, one for each of the presenters
as well as an extra for guest interviews. The computer is required for utilising
our editing software and live cues for jingles, tracks and vox pops are played
via our mixing desk.
- Music Licensing – PRS License [£300 per year]
As
the majority of music played on the Steel City Pod is copyrighted, we require a
PRS License allowing the programme to play any music.
- Studio Furniture – Computer Desk (StudioRTA Creation
Station) [136.52], Berlin Executive Office Chair (Viking Direct) {x3}
[£41.99]
Accompanies
the hosts as well as our guest if we were to do an in-studio interview; desk to
do all editing from.
Location:
- Studio Space Rental – Sheffield Live! Offices [£30 per
month]
Included
in this cost is the privilege to be able to broadcast your programme for the
radio station.
Production time (recording and
editing):
- Live Recording Sessions – Up to 2 hours
- Editing – (Adding Music and sound effects, cutting out
‘dead air’) 4-6 hours per show
Additional information
(Include schedule
/ structure)
Content of show
(items, features and articles):
The presenters will be
myself, Jake Dungworth and Harry Swallow and we will review and talk about
general film related topics both mainstream and local. the chat will be
informal and we will go off topic and talk about related content like actors,
actresses and news surrounding them.
The jingles will be
recognizable if we relate them to sounds or famous film quotes, like the pulp
Fiction soundtrack or a quote like "I'll be back" by Arnold
Schwarzenegger from the film "The Terminator". This will take licensing
and a possible PRS license copyright permission permitted.
The show will be
pre-recorded and myself, Jake and Harry will take note from both fans and
critics as well as our self's when it comes to picking our list of films to
Analyze and talk about.
If music is necessary we
will both relate the music to specific films or an overall theme for the show
and to do so will try to work our way around the copyright issue by finding
free copyrighted music sources from places like music websites or specific YouTube
videos.
Examples of
questions and issues to be raised for interviews:
Interviews and talks with
possibly local people interested or apart of the film industry will potentially
be interviewed by myself, Jake and Harry as a part of a holiday, one off special
(6 weeks, Christmas, Easter holidays etc.) also we will make the episode
specific to the guest involved like for instance, if we talk about blockbuster
films and have a local actor as a special guest on our show, we will switch the
topics and questions to relate to him as a local, smaller, independent actor.
Examples of
Actors: Wilson Davis, Luke
Goddard, and Joe Gilgun. (Local actors)
Companies: Warp, BFI, and
Steel City Media
Styles of music to
be used:
If music is necessary we
will both relate the music to specific films or an overall theme for the show
and to do so will try to work our way around the copyright issue by finding
free copyrighted music sources from places like music websites or specific
YouTube videos.
Advertising (If nessasery):
When relating to adverts, we
will try to keep them to a low (as it is community radio). but if they are
necessary, Sheffield live all ready have a similar film related show that we
possibly could take content from if given approval. We will advertise small
companies such as local businesses like Showroom cinema, Wok 2 Work and Tilly's
Café.
Will your program use advertising to make a
profit?
No
Additional
Details:
Profits/Costs
Resource Total:
Hardware = £918.48
Software = £27.34 (per month)
Studio Setup = £262.49 + £30 (per
month)
Licensing = £300 (per year)
Overall Total:
£1180.97 + £988.08 (Subscription Costs
for first year)
Projected Profit (If Steel Reel were to
be broadcast on commercial radio):
- Primarily from Advertising – Up to £4000 for 30s slots per show for
a 2 week period. (£107 per 30 s advert)
This quotes applies to advertisers who
want space on commercial radio, i.e. on Hallam FM where a particular advert
might be played for 30 seconds, 3 times a day for 2 weeks.
Start-up costs can
be expensive because you need to purchase new and professional equipment
required for production. Furthermore, in the shows infancy, profits can be
minimal as advertising is scarce. Over the lifetime of our programme, popularity
increases meaning more potential for advertising, a primary source of income.
This increased profit can be utilised for equipment upgrades and brand
expansion.
The Steel City
Podcast is scheduled to be broadcast on Sheffield Live!, who can assist in
subsidising some items on our budget. For example, along with studio space
rental, mixing consoles and voice recording hardware will be provided. On top
of that, the channel retains a PRS License allowing copyrighted music to play
over the radio.
Future Developments
Our plan is to maintain a general layout to each show yet change the theme of the episode to attract new audiences and branch into new genres. For example, for a school holiday period, we would plan an episode especially for younger audiences and families who would be looking for entertainment during the holidays. This show would focus primarily on reviews for animated and children's movies as well as fun features that would keep the audiences listening. Such as competitions to win a voucher for toy shops as well as family tickets to see an upcoming film.
Our provisional episode theme plan for the first 8 episodes are as follows:
- Opening show - Round up of 2014's best films, Top 10 films everybody should watch
- Regular Episode - Showbiz News, Film Reviews of releases from the past week, Soundtracks
- Horror Special - Best Horror films of all time, Recent Horror movie reviews, Soundtracks
- Regular Episode
- Music Special - Greatest Soundtracks and musicals
- Children's Special - Animated Reviews, Competition
- Regular Episode
- Steel City Special - Focus on the local film industry, interviews with actors and directors
For the Steel City Special, we will be hopefully interviewing individuals that we have worked with together before. Mark Herbert, CEO of WARP Films and Rob Speranza, chair of South Yorkshire Film Network whom briefed and gave advice us on our film making. James Scanlan, Mike Davies and Luke Goddard; actors from a short film we created last year.
