LO 3: Steel City Pod Treatment (Additional Idea) - Created by Jake Dungworth

Radio Programming Proposal

Steel City Pod

 

 

 

 

 

 

 

These are not the final terms of the agreement between you and Sheffield Live!.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, Sheffield Live! will contact you to schedule a formal meeting. 

 

Section 1

Name or title of program: Steel City Pod

Length of show (Maximum 60 minutes): Between 20 and 30 minutes

Genre or type of program: Entertainment Music and Talk podcast, the selected genre of music varies from show to show (Sub Genres of House)

Brief description / synopsis: Steel City Pod brings a unique mix of the latest House tracks while two young hosts talk about their own personal tastes and related news.

Production method: c Live   þ Recorded c Both

Steel City Pod is a pre-recorded podcast, scheduled to play on Sheffield Live every Friday Evening and would also made available via download from the Sheffield Live website likewise with other music shows on the channel, for example Urban Expression.

Section 2

Target audience

Time of day: 8:00 and 8:30 pm

Day(s) of the week: Friday

Intended age of audience: Between 15 and 30

Other target details: 60% Male and 40% Female

Section 3

Show Presenters/Hosts

# of Hosts: 2

Name/Descriptions of Hosts: Jake Dungworth and Lewis Leversidge

Jake is the more underground focused host, always scoping out new undiscovered hits before they hit the mainstream.

Lewis is along for the ride to moan because he doesn’t really like house music.

Delivery style: Informal, Confident and energy filled chat; like hosts of inspired shows such as Urban Expression and Charlie Sloth’s Slothpod.

Informal in terms of the dialogue and accent used by our hosts which reflects the local audience.

 

 

Resources required

                Human:

• Presenters – Jake Dungworth and Lewis Leversidge

                Equipment:

• Software – Editing (Adobe Audition) [£27.34 per month]

Ideally, we would like industry professional software such as Pro Tools, but to be cost effective we are using Adobe Audition for a couple of months during post production as this is the cheapest software available.

• Hardware – Professional Radio Microphones (sE Electronics se x1 Vocal Pack Microphone) {x3} [£129.99], PC (Lenovo C470 Touch Screen All in one) [£499.99] , Behringer Xenyx X1204 Portable Mixing Desk [£88.52]

We will use these professional grade microphones, one for each of the presenters as well an extra for guest interviews. The computer is required for utilising our editing software and live cues for jingles, tracks and vox pops are played via our mixing desk.

• Music Licensing – PRS License [£300 per year]

As the majority of music played on the Steel City Pod is copyrighted, we require a PRS License allowing the programme to play any music.

• Studio Furniture – Computer Desk (StudioRTA Creation Station) [136.52], Berlin Executive Office Chair (Viking Direct) {x3} [£41.99]

Accompanies the hosts as well as our guest if we were to do an in-studio interview; desk to do all editing from.

                Location:

• Studio Space Rental – Sheffield Live! Offices [£30 per month]

Included in this cost is the privilege to be able to broadcast your programme for the radio station.

                Production time (recording and editing):

• Live Recording Sessions – Up to an hour
• Editing – (Adding Music and sound effects, cutting out ‘dead air’) 3-5 hours  per show

Additional information

Hammocking

Sheffield Live’s Radio Schedule for December; The Steel City Pod would be broadcast for 30 to 60 minutes in and between 8 and 9pm on Friday evenings. Therefore it would partially replace the Aaj Ki Shaam programme, an Asian influenced chat slot whose audience are the Indian residents of Sheffield. Prior to Steel City Pod on Friday, Talking Balls is a tongue in cheek week recap of sports news. The Steel City Pod focuses on introducing the weekend with its high-octane house hits and chat and is therefore suited to the planned broadcast of between 8 and 9 because listeners will have finished College/University/Work for the week and ready to begin the weekend. Following the Steel City Pod, Da Beat Down brings niche genres R&B and Reggae until late. This show effectively calms down late listeners with generally slower bpm tracks as associated with this genre.

Content of show (items, features and articles):

• Top Releases - 4 previews of new House Tracks and Albums (Beatport)
• Interview - Promoting Local Artists/Interview with artists (1st Show - DJ Mitch Morton)
• In the Mix - Section of 3 pre mixed songs separated by the other features (e.g. In the Mix, interview, in the Mix, Guest Privilege, in the Mix etc.)
• Guest Privilege - Promotion of their own music (Live Mix, Live recording)
• Nights – Reviewing Nightclubs in and around Sheffield

Examples of questions and issues to be raised for interviews:

• Introduction and background - Tell us about how you got into music
• Future Plans - What have you got planned for the future?
• Self promotion - e.g. "Playing at 30th December at 02 academy", "Set at Viper Rooms 10-12 on 4th January"

Styles of music to be used:

• Each show will specialise into a different sub genre of house such as Future, Tech, Deep, Trance and Progressive. The first edition of The Steel City Pod will focus on Future House, with tracks from Oliver Heldens, SecondCity, Dusky, Shadow Child, Sigma and more.
• 3 example tracks that we would feature: Duke Dumont - Won't look back, Tchami - Promessess, Sander Kleinenberg – Can You Feel It

Will your program use advertising to make a profit?    þ  No 

We won’t be generating profit from advertising due to the broadcasting channel, Sheffield Live, being a community radio station who are regulated to only be able to make 50% of their running costs from advertising.

Additional Details:

• I believe Steel City Pod will be a fresh and modern show, unique to Sheffield live and its local influences/features make it relatable and attractive to the young University residents in and around Sheffield.
• Our audience would specifically be between 15 and 30 due the genre of music played as well as the characteristics of the hosts.

Profits/Costs

Resource Total:

Hardware = £918.48

Software = £27.34 (per month)

Studio Setup = £262.49 + £30 (per month)

Licensing = £300 (per year)

Overall Total:

£1180.97 + £988.08 (Subscription Costs for first year)

Projected Profit (If Steel City Pod were to be broadcast on commercial radio):

• Primarily from Advertising – Up to £4000 for 30s slots per show for a 2 week period. (£107 per 30 s advert)

This quotes applies to advertisers who want space on commercial radio, i.e. on Hallam FM where a particular advert might be played for 30 seconds, 3 times a day for 2 weeks.

Start-up costs can be expensive because you need to purchase new and professional equipment required for production. Furthermore, in the shows infancy, profits can be minimal as advertising is scarce. Over the lifetime of our programme, popularity increases meaning more potential for advertising, a primary source of income. This increased profit can be utilised for equipment upgrades and brand expansion.

The Steel City Podcast is scheduled to be broadcast on Sheffield Live, who can assist in subsidising some items on our budget. For example, along with studio space rental, mixing consoles and voice recording hardware will be provided. On top of that, the channel retains a PRS License allowing copyrighted music to be played over the radio.

Why do we use Planning documentation during a pitch?

• Evidence of preparation - Professionalism
• Visual Aid
• Gives extra/missed out detail
• Helps you prepare for the pitch
• Organisation
• Interaction with the client
• Allows client to take information away with them

Feedback and Feedforward sheets for LO2

LO 2: Summary Document for The Steel Reel and Steel City Pod

What is a treatment?

• Outlines to a client how you intend to meet their brief
• Gives key details and factors affecting production (i.e. Deadlines, Time Limits, Content and Licensing, Budget etc.)
• Shows what the client can expect in terms of delivery and audience reach 

The Reel Thing/The Steel Reel

Name

• The Steel Reel podcast/The Really Reel podcast
• The appeal to the audience is both the connection between "Steel" to connect to a community, Sheffield based audience and "Reel" instead of "Real" to show that its film related.

Purpose

• The podcast will both inform and entertain because we will be informing listeners on topics, genres, news and rumors about the film industry and it will entertain because the film industry in general is a popular source of entertainment so we all ready have that covered.

Content

• The presenters will be myself and Lewis Leversidge and we will review and talk about general film related topics both mainstream and local. the chat will be informal and we will go off topic and talk about related content.
• The jingles will be recognizable if we relate them to sounds or famous film quotes.
• The show will be pre-recorded and myself and Jake will both take note from both fans and critics as well as our self's when it comes to picking our list of films to Analyse and talk about.
• If music is necessary we will both relate the music to specific films or an overall theme for the show and to do so we will try to work our way around the copyright issue by finding free copyrighted music sources from places like music websites or specific YouTube videos.
• When relating to adverts, we will try to keep them to a low (as it is community radio). but if they are necessary, Sheffield live all ready have a similar film related show that we possibly could take content from if given approval.

Target Audience and Demographics

•  Our general audience focus would be to target a young and professional audience between the ages of 12 and 30. We decided to have themed episodes that would be able to appeal to a wider audience; for example an animated and children's films special where listeners could be as young as 12 listening to the Steel Reel. Another version of the show would focus solely on the Music of cinema which could attract older audiences with more developed and varying interests. The majority of Sheffield City's population are young students and business professionals; the upper tier of our age target. Those with particular interests in Film, students learning Film Studies would find particular interest in the Steel Reel as we focus on the local film industry as well unlike our primary rivals, Slam Dunk Cinema. In terms of social grade and income of our listeners, if our show had been commercially made with the purpose of selling or advertising then it will have been most beneficial to aim at the upper tier, ABC1 Profile. This is because they generally earn the highest annual income and therefore have the most amount of disposable income to spend on commercially advertised products.

Audience Profile
Rachel, 21 is a young hopeful Film Production student at Sheffield Hallam University. She loves films spanning all era's and particularly enjoys the work of Hitchcock, whom she is writing an inspired thesis on and the psychological states of the characters he portrays. She is a budding cinematographer as well, she has been enthralled by assisting with the production of several short films throughout her course and managed to get her work recognized by Sheffield Doc fest and showroom shorts. She goes religiously to the Showroom Cinema of Sheffield weekly to check out the latest independent film releases; she is not particularly a fan of modern Hollywood blockbusters and prefers to work in independent and local film. Rachel's ambition is to be recognized and eventually work for WARP films; creator of her favourite film, Dead Mans Shoes. When she's not at uni, she works for Hollister and loves to meet with her friends at Starbucks and shop at Meadowhall. Her favourite musical genre is classical and also musical themes such as the Sound of Music.

The Steel City Pod brings focus to local talent and venues; meanwhile the show is written and hosted by students just like Rachel. There will also be particular specials looking at the work of the greatest directors of the modern era, such as Alfred Hitchcock.

Steel City Pod

• Purpose

A music and talk podcast that aims to entertain a targeted audience with a half hour of the best music from selected genre preferred by the hosts. This could vary from sub genres of house

• Content Summary

This podcast will be hosted by Lewis and Jake and will be generally informal like related music talk shows such as Urban Expression and Vancouver Manoeuvre, 2 shows on Sheffield Live! that specialise in genres and music related chat. Our plan is to air the podcast weekly between 8:00 and 8:30 pm at the beginning of the weekend. This attracts audience members who have finished work for the week and starts the weekend with the latest and greatest music generating excitement for parties or nights out etc.
Taking inspiration from Hallam FM, jingles for our show will be played in different styles based on the genre of that particular show. For example, if we decided to stick with the house genre, our jingle could be like a DJ announcement which would remind and reinforce the genre of what the audience are listening to.
One of our priorities would be to interview local music personalities that could use our show to get their name spread; primarily via self advertisement and in studio live playing.
Music played on the show will be copyrighted and therefore the broadcasting party will require a license allowing them to play music.
Advertisements during the show will reflect the audience personal interests such as local nightclubs, new album releases and branded merchandise; clothing chains such as Superdry and Hollister.

•  Target Audience and Demographics

We will be generally targeting a younger demographic, between 18 and 30 who are most likely to associate with the genre of our show; modern house inspired hits. In terms of social grade and income of our listeners, if our show had been commercially made with the purpose of selling or advertising then it will have been most beneficial to aim at the upper tier, ABC1 Profile. This is because they generally earn the highest annual income and therefore have the most amount of disposable income to spend on commercially advertised products. However, Steel City Pod will be broadcast on Sheffield Live!, a community radio station who are unable to earn more than 50% profit from advertisements. Therefore, in order to maximize audience reach, we will target all social grades, male and female.
The Steel City Pod would be mostly be spread to a local audience in and around Sheffield, yet due to it being a Podcast it can be made accessible via internet and download for consumer use anywhere.

LO 2: Idea and Concept Moodboards

Film Podcast Moodboard and Audience Interests (Possible names: Director's Cut, The Steel Reel, The Reel Thing)

LO 2: Brainstorm planning our audio product